Nike – House of Hoops, Australia
Collaborating with Nike is always a pleasure, as they encourage creative interpretations of their global direction. For House of Hoops, I designed a series of national launch zones for major Jordan releases, each uniquely tailored to the shoe’s creative identity.
One standout installation featured strings emulating sneaker laces—a visually striking centrepiece constructed from a single, incredibly long piece of string. This creative detail embodied the craftsmanship and attention to detail synonymous with the Jordan brand. It was also a nightmare to figure out the production drawings 🙂
My involvement spanned concept design, direction, and overseeing the production and execution of these dynamic launch zones, creating immersive experiences that resonated with sneaker enthusiasts across the country.
