I creatively directed and executed the “Game Over” project, a localisation campaign for Nike’s Phantom dual-range line at Ultra Football in Alexandria, Sydney. The Phantom range featured two core themes: “speed” and “precision.”
Inspired by arcade gaming, I conceptualised a 3D launch zone that embodied these themes. Through extensive research, I explored design mediums that visually represent speed and precision and integrated these elements into the space.
My role encompassed end-to-end project delivery: I developed the concept pitch renders, produced technical drawings, crafted the final print artwork, managed production and installation, and filmed the promotional video. This immersive activation brought the Nike Phantom range to life, engaging customers in a dynamic and memorable way.
